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digital marketing strategy

How to prepare your 2023 digital marketing strategy 


As we all know, digital marketing is a rapidly changing industry. New tools and software are being developed constantly, and the landscape of SEO has grown to include more than just Google and Bing. For example, if you want to get started on your 2023 digital marketing strategy, you first need to do an audit so you can see where your current efforts are lacking. Also, there are new social media channels like Snapchat that have emerged in recent years while others like Facebook Messenger have disappeared entirely (or at least become less useful). So even if you don’t plan on using these specific platforms anytime soon, it pays off to understand how they work so that when new ones come up later down the road (or maybe before then), they won’t be completely foreign territory for your business’s followers anymore!

Determine your marketing KPIs

  • Define your business goals.

  • Define your marketing goals.

  • Define your marketing KPIs (key performance indicators).

  • Determine what you want to achieve with digital marketing in the next year, and set out to achieve it!

Create a timeline to track progress

  • Track your progress.

It’s important to know how much time you’re spending on each project and what the results are, so that you can make adjustments as necessary. For example, if it takes longer than expected to get started on a new campaign, then plan accordingly—you may have extra work before making any headway. If some of your planned efforts aren’t working out as quickly as hoped for or if there are delays in their implementation (such as responding back from customers), this can also affect timelines for other campaigns down the road.

  • Create a simple timeline template that tracks all of these things at one glance: “To Do” lists and checklists; deadlines; resources required (e-mail addresses/phone numbers); tasks/projects/tasks within each task etc…

Maximize the impact of your content marketing

Content marketing is a great way to increase brand awareness, trust and relationships with your customers. It’s also a great way to improve conversion rates and make sales.

Setup Google Search Console + Bing Webmaster Tools

Google Search Console (GSC) is a free tool that helps you monitor your website’s performance in search results.

Bing Webmaster Tools is a free service that provides webmasters with the ability to view statistics about their site’s performance in Bing search results.

Check your website’s mobile-friendliness

If your website isn’t mobile-friendly, you risk losing out on potential customers. To ensure that you have a healthy audience, make sure that the majority of your content is available in a readable format on any device.

  • Use responsive design: According to Google, “responsive design is good for everyone because it means that everyone can access your content regardless of the size or resolution at which they view it — whether it’s on desktop computers with large screens or laptops with small screens; tablets with 10-inch displays; iPhones 6s Plus (older).”

  • Check for typos and errors: This can be easy enough if you have an automated spellchecker tool installed on your site like Grammarly or another free alternative such as WordSmith Tools’ Word Detective feature.*

Optimize for local search

Local search is a great way to reach customers in your area. If you’re doing any kind of business, chances are you want to be able to advertise locally. Local search helps you do that by showing ads for products and services that are relevant for the area where people live.

Clean up your online listings, and monitor reviews

The first step to preparing your digital marketing strategy is to clean up your online listings and monitor reviews.

Online reputation is one of the most important factors when it comes to getting new customers, so it’s important that you take care of this aspect in order to ensure that you’re getting positive feedback on all platforms. To do this, simply go through each listing on Google My Business or Yelp and make sure everything looks good! If there are any issues (like missing images), contact support@yelp and ask them what needs fixing before moving forward with another review request from a potential client who wants to see more than just text-based content about their business but also see photos from inside their store/office space or even videos showing off how they operate day-to-day operations.”

Set up chatbots on your website and social media pages

Chatbots are a great way to provide an instant response to customers, and they can be used for customer service, marketing, sales and more. You can use them on your website or through social media pages like Facebook Messenger or WhatsApp.

If you want to send push notifications (more commonly known as SMS) using chatbot technology then we recommend using our SMS API integration with Olark for example which is an easy-to-use interface that allows users in the United States access over 500 million U.S.-based phone numbers without having any additional equipment required!

Build an email list, and get started with email marketing

Email marketing is an important part of any digital marketing strategy, but it can be a challenge to get started with. If you don’t have an email list built up yet, there are some steps you can take right away to start building one. The first thing is to determine where your potential customers live and what kind of information they might find useful about your business or product. Then set up an email autoresponder that will automatically send out emails when someone signs up for one of your newsletters or promotions through social media accounts such as Twitter and Facebook.

To build this type of automated system, use tools like MailChimp (free) or Aweber ($10 per month). Once those are set up on your website or blog platform (see below), create landing pages for each new signup with the same content as what’s already on those pages but also include short pre-writing tips about different aspects related specifically towards helping people understand how specific products work better than others before buying them outright instead just clicking buy button right away without reading description first.”

If you have an established inbound marketing strategy, then its time to prepare. Start with a digital marketing audit. Then, make sure you’re using the latest tools and software for SEO, keyword research, link building, content creation, analytics reporting, etc. Now is also a good time to reexamine your content marketing goals and start drafting a timeline for their completion. And finally, it’s important to monitor social media channels because they’re rapidly changing as well.


  • Audit your digital marketing.

  • Use the latest tools and software for SEO, keyword research, link building, content creation, analytics reporting, etc.

  • Reassess your content marketing goals (including digital advertising) against what you know from past experience and customer feedback.

  • Start drafting a timeline for their completion (or at least plan for it).


We hope this post provides some useful insights into how you can prepare for the future of digital marketing. If there is anything else we have missed, feel free to leave a comment below and we will be sure to answer all questions!

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